How Music Artists Are Still Scoring Big Numbers in First-Week Album Sales

Ever wonder how an album could be certified gold a mere three days after its release? It happened in 2018 when Charlie Puth released his latest full-length Voicenotes. Ever wonder how artists are keeping up true album sales in a digital world dominated by online streaming? There are a handful of surefire tactics that labels are pushing to score those chart-topping numbers. So let’s dive in to some of those that seem to be working the best.

Tour Ticket Bundles

When an artist announces a new upcoming record, they tend to also announce a live tour to promote its release. And a growing trend seems to be including a digital download of the album or a physical CD with each ticket sale. It’s worth noting that most fans will probably purchase the album in one way or another on top of buying a ticket that includes a download or CD, which yes, counts as an album sale. Whether they already pre-ordered it on iTunes or pre-ordered a limited vinyl pressing, they’re still getting an album with the ticket no matter what.

Update: Billboard no longer counts these sales towards chart position.

Merch Bundles

The same sentiment applies here. A digital download is thrown in with a pre-ordered merch bundle, whether you want it or not. It might be a full box-set bundle with plenty of goodies or it might be just a singular t-shirt. This is also the case when purchasing physical copies of a record. 5 Seconds of Summer packaged a digital download with every CD or vinyl record or cassette sale of their newest album C A L M. If you’re someone like me who enjoys ripping a good old-fashioned CD onto their computer, or if you prefer on-demand streaming from services like Spotify, Apple Music, Tidal, etc., a digital download is practically obsolete. And yet the artists still get to count that bundled download as an additional album sale.

Update: Billboard no longer counts these sales towards chart position.

Prolonging the Longevity of Singles

It’s customary for artists to release at least one or two singles before an album debuts, unless it’s a surprise album drop (which have performed rather poorly on the charts in the past). These days, though, artists are releasing more and more tracks ahead of an album’s issuing and giving them more time to thrive. If you’re wondering how Charlie Puth managed to pull off a gold certification essentially upon release of his album Voicenotes, the singles leading up to the record were a main driving force. He released the first single “Attention” over an entire year before the album actually came out, allowing the single to rack up millions upon millions of streams. He also delayed the album and unleashed a couple more singles leading up to its postponed release. All the streams from these pre-release singles counted towards album sales during the first week of the LP’s release.

Releasing a Large Number of Singles

As I mentioned, many artists have been releasing more and more singles, both proper and promotional, before an album officially drops. For a standard 12- or 13-track album, a label or artist would typically release two to four singles before the full-length dropped. These days we see artists releasing sometimes more than half the album before it actually comes out, meaning more streams to count towards first-week sales. Panic! at the Disco (or, rather, The Brendon Urie Show) released 6 out of 11 tracks ahead of 2016’s Death of a Bachelor, which nearly spoiled the full album experience for listeners upon release. (Also, the lead single “Hallelujah” came out  8 months in advance of the record.) Halsey recently released her new LP Manic earlier in 2020, a 16-track album with a run-time just short of 48 minutes. And yet she dropped 6 singles before the release, accounting for nearly 20 minutes of the album. All Time Low released 5 singles ahead of their 2017 full-length Last Young Renegade, which was only 10 tracks long. Those 5 pre-released tunes accounted for roughly 18 minutes of a 36-minute record. Not only does releasing a heap of singles allow for more streams before the proper album release, but it also builds more hype and publicity, boosting pre-order sales and general interest.

Releasing Multiple Videos on YouTube

It’s expected that most non-promotional singles will receive the usual music video treatment. In recent years, Billboard has begun counting YouTube views toward sale numbers, only when the video is an official upload from the artist or label. So, as a result, many artists are learning to game this as well by releasing a music video, an official audio video/visualizer, a lyric video, a live performance video, an acoustic rendition video, an alternate music video, and more, on top of the default video for YouTube Music’s streaming. In 2018, 5SOS released a total of 8 videos for their hit single “Youngblood,” ranging from remixes to acoustic versions to a couple of music videos. It hasn’t been proven if all these remixes and live performances count towards numbers for Billboard, but releasing two music videos and an official audio video can certainly reel in some massive viewcounts.

Producing Different Variants of Physical Copies

I’m a huge vinyl and cassette collector, and I have quite a CD collection going, too. I grew up on tapes and eventually CDs, and then everything seemed to go digital. But in the past several years, vinyl records and cassette tapes have made an alarming comeback. Tapes originally seemed to be a cool novelty thing in more underground scenes, primarily among independent hip-hop or electronic artists. Vinyl records were relatively reserved for the most die-hard fans, with limited releases and rather expensive 180 gram pressings. But the “vinyl revival” evolved and consumed the mainstream as well; it’s almost strange these days to see an artist release an album without having a vinyl record available. Tapes have also slowly crept their way into the mainstream—big-name artists like Shawn Mendes, Taylor Swift, Harry Styles, and Ariana Grande have all released best-selling albums and singles on cassette, just to name a few. (Which leads me to wonder how many of their fans actually own a tape deck to play the cassette…)

For collectors like me, it’s instinctual to purchase one copy on vinyl and a cassette copy as well, totaling at least two sales. (As I talked about earlier, these usually come with additional digital downloads, so it’s more than likely four album sales.) But what about all those exclusive colored vinyl variants? You know, the limited edition ones from Urban Outfitters or HMV or Target or FYE? Or when the artist announces another special edition pressing? I usually only go for one record, but it’s undeniable that some fans will go out of their way to purchase all the different pressings. Not to mention releasing 7″ or cassette singles to bait the fans and collectors even more!

Selling Signed or Limited Edition CDs Right After Initial Release

I haven’t seen too many artists trying this one out, but it’s probably the one that gets on my nerves the most. In 2018, 5 Seconds of Summer was slated to score their third consecutive #1 on the Billboard 200 with the release of Youngblood, being the only Australian band to do so. But on release day, Beyoncé and Jay-Z dropped a surprise album, shaking up the Aussie band’s chart predictions. Shortly thereafter, 5SOS announced they would be selling limited signed copies of their deluxe CD, counting as first-week album sales even if the CD itself didn’t ship out to customers for a few weeks. Fans quickly scrambled to purchase a signed copy, including myself who had already bought the vinyl record, cassette tape, and Target-exclusive CD. When the charts were published, 5SOS sure enough scored their third #1 on the Billboard 200. Did the shock-drop signed copies help boost those first-week numbers? Maybe not by much, but it definitely added some to the pile.

In 2020, we witnessed a similar situation. 5SOS anticipated their fourth #1 album with C A L M being released on March 27th. There was little to no competition for that release week—Pearl Jam seemed to be the only worthy contestant with Gigaton, but it was a longshot considering 5SOS’s current relevance and popularity, especially among younger listeners. But a mere week before their album dropped, Dua Lipa’s Future Nostalgia, expected to release on April 3rd, was leaked and the label decided to move her album’s release date a week earlier to the 27th. With Dua Lipa’s gargantuan streaming numbers from the album’s singles, Future Nostalgia definitely put up a fight with 5SOS’s C A L M. A day after C A L M was officially released, 5SOS pulled the same move they did in 2018 by putting signed CDs up for sale online. This time it was even more enticing: not only was the CD signed, it also contained an exclusive bonus track not available anywhere else. (And, you guessed it, it also came with an additional digital download.) Now I had already bought the deluxe CD (which did not include that exclusive bonus track), two vinyl records, and a cassette tape. Many fans were in the same position with multiple copies of the album already on their hands, and yet they still flocked to purchase the signed CD, riding the hype of a fresh LP. Again, will this truly boost their first-week sales? We’ll have to see.

Update: On March 30th, it was revealed that unfortunately due to a shipping error, around 10,000 copies of 5SOS’s album were sent to customers early, causing it to debut on the Billboard charts a week before their anticipated debut week. Three days after the album released, it entered the Billboard 200 at #62, meaning the album essentially charted before its intended release. It was predicted to debut in the top 10 and is still expected to rise to the top 10 the following week.

Including More Songs on an Album

This is probably one of the most obvious ones. Many artists have expanded their albums’ tracklistings in order to gain more streams, and sometimes these songs have shorter runtimes. Lauv’s latest album ~how i’m feeling~ offered up 21 tunes, and Migos’ 2018 Culture II had a whopping 24 tracks. This is because more tracks equals more streams, plain and simple, even if it means sacrificing quality. An album with 20 tracks is going to score higher streaming numbers than an album with 9 tracks, simply by the principle of quantity.

So there you have it, just a few ways artists are continuing to garner huge first-week album sales. The music industry has become a game of strategy between streaming, radio, and hard copies, and labels are starting to play rather dirty by exploiting fans and finding loopholes to justify another album sale. (i.e. tour tickets, merch bundles, etc.) Is it ethical? Wrong? Understandable? Let us know what you think down in the comments below, and be sure to share any other tactics artists are utilizing!♠

Best Albums of 2019

While 2019 offered up a multitude of mediocre and disappointing albums, a few gems shone through the rough. Here are our best albums of 2019!

Honorable Mentions

  • blink-182 – NINE
  • The Dangerous Summer – Mother Nature
  • The Maine – You Are OK
  • Carly Rae Jepsen – Dedicated
  • Grayscale – Nella Vita
  • MILKK – HEADRUSH
  • Emarosa – Peach Club
  • Maggie Rogers – Heard It In A Past Life
  • FRENSHIP – Vacation
  • Wallows – Nothing Happens

Let’s get into it…

3. Local Natives – Violet Street

Image result for local natives violet streetLocal Natives is one of my top three favorite bands of all time, so of course I might be a bit biased here. The California band has yet to disappoint me; all of their albums have a special spot on my shelf and I love each one so, so dearly. Their previous record Sunlit Youth, released in 2016, displayed a more experimental approach to their indie rock orientation by introducing synths and programmed percussion, as well as some politically-charged lyricism. For some fans, this style was a turn-off, but for me, I enjoyed the hell out of that LP. So how does Violet Street shape up? Local Natives dial their tone back to a more organic sound, fairly reminiscent of their debut album Gorilla Manor. Piano melodies, lively drumming, and twangy guitars constitute Violet Street, strengthening the authenticity of the album’s libretto. Heartstring-tugging subjects and impassioned vocal performances (those harmonies!) show no mercy for a weathered soul—the band never fails to deliver a captivating, affective listening experience. Violet Street is without a doubt another home run in Local Natives’ discography.

Favorite tracks: “Café Amarillo,” “Someday Now,” “Gulf Shores,” “Vogue,” “When Am I Gonna Lose You”

2. Bastille – Doom Days

Trust me, I’m as surprised as you are. Back in 2016, I named Bastille’s Wild World one of the most overrated albums of the year. Since gaining mainstream success back in 2013 with their debut Bad Blood, Bastille had yet to impress me in any way. There weren’t many songs on that debut that left me in awe, and their sophomore effort didn’t fulfill me either. But with their latest release Doom Days, I don’t hate it. In fact, I think it’s pretty darn good. I’m not sure if this is because I’m shocked that Bastille is actually winning me over for once or because it’s genuinely decent, but either way, Doom Days is a welcomed improvement in their discography. Lead singer Dan Smith has greatly refined his vocals, although there is a handful of moments on this record where the vocals feel a bit overproduced. The production overall, however, is certainly superior to the album’s predecessors, and the instrumentation sounds fresh and lively. The lyrical content displays recurring motifs of late night adventures and sober contemplation, and the tunes themselves are relatively catchy. The band described Doom Days as a concept record and I’m on board with that idea. Doom Days gets the stamp of approval from yours truly, and that really says something considering my negative history with Bastille.

Favorite tracks: “Quarter Past Midnight,” “Joy,” “Bad Decisions,” “Nocturnal Creatures,” “The Waves”

1. Greyson Chance – portraits

Greyson Chance recrudesces with his real debut album, portraits. After gaining popularity back in 2010 from YouTube and Ellen, Greyson was shoved into the industry spotlight at a young age and released his original debut album in 2011. However, since Greyson has grown over the years, he’s dubbing portraits as his genuine artist debut. And genuine it is indeed. Greyson’s lyrical writing is emotive and captivating—he wears his heart on his sleeve. But while the subject matter may be pensive and thoughtful, he doesn’t hold back the fun you would expect from a pop record. From the bouncy single “shut up” to the booming percussion of “west texas,” from the exuberant vocal harmonies of “white roses” to the spirited synths of “lakeshore,” portraits is a refreshing listen from start to finish, coupling heartfelt emotion with upbeat musicality and charismatic vocal delivery. You don’t want to miss this outstanding LP. While you may not consider this alternative, I couldn’t keep it off this list considering I haven’t been able to keep it off my mind and stereo.

Favorite tracks: “west texas,” “yours,” “lakeshore,” “timekeeper,” “black on black”


Let us know your favorite albums of the year in the comments below!

5 Most Influential Bands of the Decade (2010s)

The 2010s broke many new bands into the mainstream and the effects of veterans from decades past were still running deep. While it’s difficult to exactly pin down the most influential bands of a decade right after that decade has come to a close, we can nonetheless give our thoughts based on the current shape of the scene, the music industry, and the larger culture.

When constructing this list, a few questions came to my mind. Which bands’ styles inspired other artists? Which songs had sociocultural impact? Pop culture impact? Which records were plastered all over aesthetic Tumblr posts or Instagram profiles? Which bands had sold-out tours or merch flying off the shelves at Hot Topic? Which artists were always appearing on the cover of Rolling Stone or AltPress or Rocksound?

It’s all completely arbitrary and there’s no definitive way to measure a band’s influence, even when you look at the charts, the sales, the streams, etc. However, after living through the past decade and being rather entrenched in the industry, specifically the alternative scene, a handful of artists has truly stuck out.

This list is certainly not a list of my favorite bands from the 2010s. This list does not solely consist of bands that debuted in the 2010s. This list holds little judgment to critical acclaim or lack thereof. Again, it’s all distinctly arbitrary and rather muddled, but I thought I might as well throw my hat in the ring and give my two cents from my observations over the past ten years.

Honorable Mentions

  • Tame Impala
  • Panic! at the Disco
  • Linkin Park
  • Fun.
  • Arctic Monkeys
  • Coldplay
  • Paramore
  • Maroon 5 (ugh)
  • The Black Keys
  • Mumford & Sons
  • blink-182
  • The Lumineers

Let’s get into it…

5. Fall Out Boy

Whether you want to admit it or not, Fall Out Boy has undoubtedly maintained their popularity even after their 2009 hiatus. When they returned in 2013, they had singles climbing the Billboard charts and scoring major certifications. Huge hits like “My Songs Know What You Did in the Dark (Light ‘Em Up),” “The Phoenix,” “Centuries,” “Uma Thurman,” “Irresistible,” and “Immortals” cemented Fall Out Boy’s presence as still relevant and (somehow) “hip.”

Even with their post-hiatus material aside, many bands still cite Fall Out Boy’s pre-hiatus releases as heavy inspirations for their work. The ever-bubbling Chicago pop punk scene has much to owe to Fall Out Boy, and so does the pop punk/pop rock genre in general. Bands like 5 Seconds of Summer, Panic! at the Disco, Set It Off, State Champs, and 7 Minutes in Heaven have pointed to Fall Out Boy as inspiration; 5SOS interpolated the famous “Sugar, We’re Goin’ Down” riff into their 2014 song “Social Casualty,” and 7 Minutes in Heaven literally named their band after the respective Fall Out Boy song. With their long-term friendship in tow, Panic! at the Disco has followed extremely closely in Fall Out Boy’s footsteps, rushing to the same music producers and management teams in attempts to achieve similar success. All Time Low was handed an unused b-side from Fall Out Boy’s 2008 album Folie à Deux, which manifested on All Time Low’s 2012 full-length Don’t Panic as the song “Outlines.”

While Fall Out Boy’s recent records have arguably paled in comparison to their earlier releases in terms of being “rock,” the group remains one of the most recognizable, well-known modern bands in the public eye. Their dedicated fanbase and beloved repertoire has carried an important weight throughout the past few years, and their influence is still felt to this day.


4. twenty one pilots

The experimental attitude of alt-pop duo twenty one pilots has proven to be undeniably alluring and intriguing in the mainstream. Their melding of rock, singer/songwriter, rap, pop, reggae, and electronica serves a bit of flavor for everyone, and, almost unsurprisingly, it’s produced some of the biggest hits of the past few years. Massive singles like “Stressed Out,” “Ride,” and “Heathens” reeled in billions of streams and video views, which I’m sure came as a surprise to many of their long-time fans from the era before their major breakthrough.

Fueled By Ramen, their record label, was probably surprised as well. Fueled By Ramen is one of the, if not the, most successful “alternative” labels around with names like Fall Out Boy, Panic! at the Disco, Paramore, Yellowcard, Fun., Gym Class Heroes, Cobra Starship, All Time Low, Jimmy Eat World, The Academy Is…, and Young the Giant dotting their roster, both past and present. (Let’s be real, these are the majority of the most popular alternative acts of the 21st century.) But somehow, within only a few years signed to the label, twenty one pilots surpassed all those other artists in terms of numbers. Their most popular music video “Stressed Out” is scraping nearly 2 billion views on YouTube—that’s more than most mainstream pop artists. And while it’s easy to identify twenty one pilots as a pop duo, their alternative edge cannot be ignored; the lead single “Jumpsuit” from their most recent LP is truly a rock song.

Of course, with that level of stardom, other musicians will certainly take note. Artists like Jon Bellion, half•alive, Lukas Graham, and *sigh* AJR have incorporated that eclectic style of twenty one pilots into their own work, meshing genres and tones into one boisterous amalgam. twenty one pilots did something different. It made them stand out, it made them unique. There’s no question as to why they’re one of the most influential bands of recent years. But it’s not just their sound or style—the messages they convey through their lyrics and demeanor have also had an effect on their fanbase and culture at large. Their focus on mental health struggles and social issues gave many listeners a voice and validation. It’s hard to ignore that heartfelt kind of significance.


3. 5 Seconds of Summer

5 Seconds of Summer has remarkably outgrown their “YouTube cover band” days, becoming one of the most successful Australian bands of all time with their name known around the world. All three of their albums have debuted at #1 on the Billboard 200, and their single “Youngblood” scaled the Hot 100 up to #7. They first gained mainstream attention in 2014 when they began releasing singles and EPs with a major label (Capitol Records, at the time). Their self-titled, first full-length album fittingly released that summer, and 5SOS certainly received more than just five seconds of fame.

When 5SOS first broke onto the scene, critics were quick to label them a boy band or “One Direction with guitars.” And sure, their debut LP was, in the words of Crash Thompson, “Fisher-Price rock.” But that’s all 5SOS was aiming to be: fun, catchy pop rock drenched in wide-eyed, teenage memories and pheromones. They worked with a number of pop punk veterans, such as Alex Gaskarth, John Feldmann, and the Madden brothers, creating a spunky style of punk-influenced pop rock that was safe enough to appeal to the masses and edgy enough to warrant ripped skinny jeans and dyed hair.

And yet that lighthearted brand of pop rock opened the floodgates for many up-and-coming bands to aspire to greater heights. That and some long-running groups started to take note as well. Here, I’ll rattle off some bands that at some point in their career drew inspiration from 5SOS: State Champs, A Summer High, Good Charlotte, Over Atlantic, Hey Violet, Waterparks, The Vamps, Makeout, Chase Atlantic, With Confidence, One Ok Rock, Story Untold, Masketta Fall, Royal Teeth, and probably 800 more I can’t name. 5SOS’s stardom alone allowed the pop punk scene to flourish; more and more fans were being attracted by this Aussie “gateway band.”

5SOS recrudesced in 2018 to deliver their most experimental and mature record yet, stepping away from their punk-ish image and sound. Youngblood is expertly characterized by moody guitar melodies, pensive atmosphere, and stellar vocal performances contributed by all members of the band. Catchy, instantly replayable, and downright interesting, Youngblood was our album of the year in 2018. Still, to this day, I can put on any 5SOS song, whether it be from 2012 or 2019, and absolutely jam out. Their music avoids being too noticeably dated, and I think their legacy and career will continue to last for years to come.


2. Imagine Dragons

*sigh* Yeah, I’m cringing too. I don’t think any of us want to admit how influential Imagine Dragons has been, but it’s undeniable at this point. Imagine Dragons burst onto the mainstream scene in 2012 with their smash hit “Radioactive” and other big singles like “It’s Time,” “Demons,” and “On Top of the World.” Since then, the alt-pop band has consistently been releasing records and scoring more chart-toppers, garnering billions of streams and sales with tunes such as “Believer,” “Natural,” and “Whatever It Takes.”

The group had rather humble beginnings; before Imagine Dragons signed to a record label, they self-released a few EPs with many songs that never quite made it on their debut album, and they’re actually some of my favorite tunes by the band. After releasing their first full-length Night Visions, they made a name for themselves with their bombastic alternative anthems and softer ballads as well, usually comprised of organic instrumentation and emotive lyricism.

In 2012 and 2013, a number of alternative-leaning bands were crossing over in pop audiences with this organic, authentic style, both instrumentally and lyrically, and grandiose anthems. Imagine Dragons with smash singles like “It’s Time” or “Demons,” Of Monsters and Men’s “Little Talks” and “Mountain Sound,” Fun.’s “Some Nights” or “We Are Young,” The Lumineers’ “Ho Hey,” Passion Pit’s “Take a Walk,” or… well, you get the point. Bastille’s debut album Bad Blood seemed to be the first big release to blatantly take influence from Imagine Dragons—the folky attitude, larger-than-life choruses, and classic instrumentation with some electronic flair mixed in, the albums are practically long-lost brothers.

But 2017 was a notable shift for the group. The band’s third major label release Evolve was the biggest step towards pop that they had made. They always teetered on the edge of the pop realm in their music, but this time it was much more extensive. A little over a year later, they released their fourth studio album titled Origins, which was marketed as a “sister album” to Evolve. Despite the negative backlash from critics and long-time fans, the Evolve-Origins era produced some of Imagine Dragons’ most commercially successful hits, like “Believer,” “Thunder,” “Whatever It Takes,” “Natural,” “Born to Be Yours (w/ Kygo),” and “Bad Liar.” At its worst, the new material was overblown electropop with annoying melodies or lifeless lyrics shooting to be played on ESPN b-roll reels, and at its best, we got decently catchy hooks and impassioned vocals from frontman Dan Reynolds.

According to Billboard’s list for the most popular “rock” songs of the decade, Imagine Dragons dominated the spots, even though I would categorize them as more of power pop at best. And subsequently, many bands followed suit, an act which jocularly became known as “being eaten by the Imagine Dragon.” Unfortunately, this trend sucked the life and originality out of plenty of promising rock outfits aiming for fame.

By their sheer commercial prominence and effect on smaller bands, Imagine Dragons is probably the most popular “pop rock” band of the decade. While I’m sure my tone sounds rather disappointed or fed-up or annoyed, I can’t say that I completely dislike Imagine Dragons. I much prefer their older work (specifically their material before 2015’s Smoke + Mirrors) and some of their newer songs are pretty, eh, okay as well. They’re talented musicians and writers, and I can’t knock them too heavily. Yes, it has gotten monotonous in the modern “rock” scene with the amount of copycats, but that’s not necessarily Imagine Dragons’ fault. Props to them for being a gigantic influence in the 2010s, but I’ll still admire their older releases most.


1. The 1975

… Wait, what? Arguably the least popular band on this list sits at #1? Yep, these indie rock genre-bending lads from the UK take the top spot. Sure, they haven’t sold millions upon millions of album copies or scored huge hits on the charts (at least here in the States they haven’t), but I feel as though The 1975’s social and cultural influence cannot be ignored.

The 1975 caught mainstream attention in 2013 with their self-titled debut LP, clad in black clothes and grayscale tones. They became a cornerstone of the “aesthetic” internet culture at the time, predominantly on sites like Tumblr, with their adolescent-appealing lyrics and retro attitude. Their brand of pop rock was concocted by slick guitar melodies, crisp percussion, and electronic warping scattered about. It was pop enough to capture a wide audience and ~cool~ enough to reel in a more edgy “alternative” crowd. Leather jackets, neon signs, vintage cars, black jeans, and songs about sex, drugs, guns, and other spicy subjects gave the band a darker image, even though their music was still very much pop-leaning. They poked fun at their contrasting image and sound in the music video for the song “Girls,” one of the biggest hits from their debut.

This smooth new style of pop rock undoubtedly had an impact on other bands. Some of these bands include The Band CAMINO, Chase Atlantic, LAYNE, 5 Seconds of Summer (see: “Disconnected”), Pale Waves, and, yes, even One Direction (see: “Change Your Ticket”).

In 2016, they shook things up while still maintaining a distinct style. Instead of black and white, they went for pastel pink, and as for their musicality, they turned the retro dial up to 11. Their sophomore effort I like it when you sleep (still the most annoying album title ever, sorry) cultivated the band’s ’80s influence even more, dazzled in shimmering synths, snappy snares, and groovy basslines. The album cover was the exact same as their debut, except it was just … pink. Frontman Matty Healy said he crafted the album’s art design and aesthetic based on what fans were posting on social media after their debut’s eminence died down. I like it when you sleep had a similar effect as their previous release—Tumblr posts galore, try-hard Instagram vinyl photos, and a wave of ’80s-inspired fashion.

Of course, The 1975 was not the first band to jump on the ’80s revival train. (In fact, I’d say they were pretty late to the game considering popular releases like HAIM’s 2013 record Days Are Gone, Walk the Moon’s 2014 record Talking Is Hard, Troye Sivan’s 2015 record Blue Neighbourhood, and even One Direction’s 2014 record FOUR, which as I mentioned before actually took some influence from The 1975’s debut.) But The 1975 certainly executed it extremely well. I would argue they did it better than most. The production was clean and solid, the lyrics were enticing, the tracks felt cohesive, and the aesthetic qualities were unmatched. (Even though that runtime is too damn long and some of the instrumental cuts are practically unnecessary.) They made it fresh and avoided drowning too deeply in their inspirations. Catchy grooves and quotable lines made for a fantastic record that definitely dodged the sophomore slump some critics were expecting.

I like it when you sleep had another profound impact on other bands, and these days, it’s hard for an act to emulate the sound of the ’80s without people drawing comparison to The 1975, whether it was that band’s intention or not. (i.e. Paramore, Fickle Friends, Heart of Gold UK, The Aces, etc.)

In 2018, the band released their most experimental record to date, A Brief Inquiry Into Online Relationships. (Can we just get an easy album title, guys?) Matty Healy made it clear that this new era would be dubbed the Music For Cars era, a name borrowed from one of their early EPs. The band was set to release one record in 2018 and then another either in 2019 or 2020 to act as sister albums. The 1975 had always toyed around with differing genres and styles, but A Brief Inquiry took things a step farther by incorporating aspects of ’90s grunge rock, singer/songwriter acoustic ballads, gospel choirs, brasswinds, techno, autotone-drenched trap, R&B, jazz, soft swing, and of course ’80s pop rock. Some songs followed in the band’s traditional ’80s-esque vein, but some truly stepped outside those boundaries, like “Sincerity Is Scary,” “Mine,” “I Couldn’t Be More in Love,” or “I Like America & America Likes Me.”

Although the album was initially received as rather scattered and detached, a number of tunes stuck out as being more politically-oriented than most of their past material. The song “Love It If We Made It” heavily draws musical components from The Blue Nile’s “The Downtown Lights,” a single from their 1989 album Hats which is actually my favorite album from the ’80s. But the lyrics were socially poignant and politically-charged, unlike The Blue Nile’s sophisti-pop classic. Well, in reality, the lyrics were simply news headlines, tweets, and other various bits of recent events, but Healy’s vocal delivery conveyed anger, sadness, and borderline existentialism. However, the upbeat, glistening chorus of the song contradicts this rage with optimism and hope. The tune was named the best song of 2018 by many music-centric outlets, and it’s been heralded as one of the most important songs of the past few years, mainly the latter half of the decade (or the Trump era, as many of us refer to it as).

And I can’t help but agree. “Love It If We Made It” is incredibly well done; it’s brought me to tears on multiple occasions and always lights a fire in me. The 1975 has begun moving into this sociopolitical commentary even more with the upcoming release of the second album in the Music for Cars era, Notes on a Conditional Form. The opening track, which is titled “The 1975” on all of their albums and always features the same exact lyrics, stepped away from the typical opener fans are accustomed to. Instead, a monologue from Greta Thunberg plays about how the planet is dying and society sucks and there is no time to hesitate to ameliorate these problems. Sure, it’s a bit preachy, but if any band is to do it, it’s The 1975. The single “People” is a thrashing garage rock, indie punk (?) song attempting to wake up the … people to essentially stop harming and killing other people. (Hi, gun violence, how are you?)

In the past decade, The 1975 has certainly left their mark, from their early EPs to their platinum-certified albums, from their songs about girls to their songs about climate change. And throughout all these transformations, the band still remains easily recognizable as The 1975. Their cultural impact has been felt without question between Tumblr blogs and top music reviewers alike. It was hard to not put them as our #1 most influential band of the decade.


Let us know your opinion on who the most influential bands of the decade were in the comments below!